For those unfamiliar with Pinterest, it's a social network built on community recommendations. Members “pin” things to the site they like, usually photos. Think of it like flipping through a magazine and folding the page for an item you like. Pinterest allows you to do that electronically while others can do the same with items you posted.
Ugh I thought - yet another social platform?!?
I left the invitation in my inbox for months and I completely forgot about it. Until last week when I finally ventured on over to Pinterest and tried to open an account. Pinterest is still in Beta and invite only. Grrr.... Oh...wait....Jackie sent me that invite. Jazz hands!
Heaven help that woman cuz I could strangle her now.
Can't. Stop. Pinning.
I opened a Pinterest account for myself personally and for Jane Nation - an online community for women that I manage. Here's what I found:
- The latest Pinterest demographics from April 2011 state more than half of Pinterest members are women. Online guestimates today are there are now significantly more women on Pinterest than men. When I was looking for friends to follow - only two of my male Facebook friends was on Pinterest while 20 other Facebook friends were women.
- ComScore states Pinterest has more than 5 million members and is growing. What's even more interesting is this growth has been fueled organically by its members and not Pinterest itself. Nothing like brand loyalty among women!
- Over eight percent of traffic to JaneNation.com last week was from Pinterest from pins such as manicure tutorials, fashion and recipes. This week - over thirteen percent of Jane's traffic has been from Pinterest.
Not bad for merely adding info that's already on our site to another site.
HOWEVER, with that said Pinterest isn't all about just you. So you should not merely pin items to Pinterest hoping to direct traffic back to your site. As with all social platforms - you have to interact.
- Follow other like-minded brands and members.
- Repin, Like and comment on their pins.
- Ignite an online conversation.
Back-and-forth dialogue, repinning and liking is especially important if you're not a household name brand like Real Simple who is only following seven accounts and... while they've posted in excess of 1,500 pins, has yet to like a single one. But because they're a household name brand, they have in excess of 22,000 followers.
Bottom line? If you're a brand that markets to women - Pinterest is where your target audience is hanging out online. These women are actively looking for fun, useful information to make their lives easier. So...why would you not want to fish where the fish are?
READERS: What about you? Are you on Pinterest?
Looking for a Pinterest Invite? Shoot me an email HERE and I'll send ya one.
About Magnet Social Media
Founded in 2010 by Karen Moran, Magnet Social Media in Fort Myers, Florida, fosters brand-building social relationships.
Our strength lies in creating and nurturing your social presence while seamlessly integrating offline messaging with online conversations.
From a mom and pop storefront to larger organizations, Magnet Social Media will help your company grow its online brand awareness, customer engagement and loyalty by creating a targeted social media strategy and executing tactics tailored to your unique needs.
Contact Magnet Social Media to turn your brand into a social media magnet.