So now while we all may know of Twitter, that doesn’t necessarily mean we all actually know how to tweet.
Sure “Content is King,” but what about character count? Just cuz ya have 140 characters doesn’t mean you should actually every…single…last one of them.
During two months in 2009, Toronto-based social media analytics company Sysomos scanned 1.2 billion tweets and discovered 71% of tweets…elicited no reaction. No @ reply dialogue. No retweet. Nothing. Could this be because what you tweeted was just too darn long?
Take a note from social media hot shots Pete Mashable and Guy Kawasaki and don’t use all 140 characters. Instead tweet short attention grabbing headlines.
- By not using every last possible character you’re now forced to write a headline that will quickly cut through the clutter while Twitterville is scanning what to read -- and more importantly -- what to discard.
- My rule of thumb is to use, at most, 120 characters. Not only does this allow for your tweet to be retweeted, but it also leaves room for any commentary, which theoretically should entice more folks to read your content.
So with your next tweet instead of thinking big – think small. Not overloading every tweet with the maximum character count is a sure fire way to make it easy for your community to retweet your content. It’s also an excellent way to quickly captivate your followers who are already being bombarded with information.
READERS: How do you discern what to read and what to ignore?
Tweets containing less than 100 characters receive 17% higher engagement than longer Tweets
(Source: Buddy Media) Click to tweet.
About Magnet Social Media
Founded in 2010 by Karen Moran, Magnet Social Media in Fort Myers, Florida, fosters brand-building social relationships.
Our strength lies in creating and nurturing your social presence while seamlessly integrating offline messaging with online conversations.
From a mom and pop storefront to larger organizations, Magnet Social Media will help your company grow its online brand awareness, customer engagement and loyalty by creating a targeted social media strategy and executing tactics tailored to your unique needs.
Contact Magnet Social Media to turn your brand into a social media magnet.